Content Strategy
Why a Creative or Performance Strategy?
The new marketing currency is brain power, not scale of budgets. True strategic marketing is about challenging the approach. Being more efficient & producing creative that’s more effective with your available budgets & resources.
From the latest viral video idea filmed from a smartphone, to a full marketing audit on your brand positioning, advertisement & social media community building plan. We will workshop with you a marketing performance & creative media strategy, that can be then actioned in-house or outsourced.
Forging new brands from scratch too kicking old brands back into gear. We will back the ideas when nobody else will, with the option for brand investment in exchange for equity.
Open-minded and results-focused. It is time to develop your brand & grow together.
Contact UsTypes
Content Growth Club
Apply to join our Content Growth Club and access the:
- Viral Video Lab
- Content Marketing Tactics
- Community feedback
- Live Events
Surround yourself with like-minded individuals, support and resources to allow your business to effectively grow with content marketing.
Apply HereContent Strategy
Hire our brand consultation where we will audit, ideate and workshop with you, to better understand your:
- brand, audience, channels
- creative production, campaign planning, activation process
From this, we will build you a bespoke creative and performance content plan.
Considering your available resources, the recommended process and options available will be aligned to have the most impact towards your business' goals.
Interesting but...
I need to make content now!
We understand you may already have an existing brief and are looking for a production partner to kick things off with. But we also know that starting the creative process without proper strategic insight is unlikely to get you the results you want.
Content Distribution & Community Management
Depending on how broad or niche your content distribution and community managements needs are, work with our in-house team or we will connect you with one of our recommended partners. From running your social media channels, exploring new methods of marketing to the activation of your advertisement campaign.
- Multi-Channel Campaign (DOOH, Email Marketing, TV & Paid Media)
- Community Management (planning, posting & engaging on social media & your gated community platform)
Why?
For a short term solution or to better help to start a new marketing channel system to test its performance for your business. We want to make sure that we can support your organisation once we have delivered on a strategy, the media production and then the execution of the contents performance.
Benefits of Content Strategy
The collaborative experience of a strategy workshop and activation of content reveals key insights and will deliver you measurable outcomes, not just outputs. It’s something none of clients ever regret doing.
Land one key message and win with communication clarity. Measure what really matters. Let's turn viewers into do-ers and create content that drives action and outcomes, not just likes.
Feelings to be appealing. Emotional storytelling affects choices, perception and behaviour. We want our clients creative content to perform as intended!
If you’re still not sure if you need to go through this process, please talk to us about it. Let’s have a conversation.
Process of Content Strategy
1. Meet
Virtually or in-person, we learn, question, and explore your business goals. We get under the layers of your brand so that we become part of your team. Not just a third party.
2. Research & Develop
After the meeting, we will take the findings from our content marketing framework and build out your bespoke process. From auditing your channels, creative ideas that have evidence of performance, to brand positioning & storytelling. An audience identification & activation plan (if you already have content) top and tail your workshop.
3. Report, Plan & Present
You will receive a report on your content marketing system, a content plan for the next 3/6/12 months and a bespoke recommended process for your available resources and budget going forward.
4. Let's make it happen
With your bespoke content marketing plan, you should be ready to implement the production in-house and/or outsource and activate the media as part of your business & brand goals.
FAQs
How much does it cost?
The cost of a strategy workshop varies. It depends on how much detail is required for your business.
Get in touch today for a free, no-obligation quote with the option of a fixed price or an hourly consultation rate.
For on-going content marketing and media production support, we have the option for brand investment in exchange for equity.
How long does a strategy workshop take to produce?
This varies depending on what your business requires and level of detail. Generally, strategy workshops can take from 3 working days to 4 weeks to ideate, report and present.
However, if you have a tight deadline and need your project sooner, please get in touch and we'll see what we can do.